A Meta creative program for Crawl Space Doctors built on one truth: every competitor in Northeast Georgia is a franchise or national brand selling pressure. We win by being the local owner who shows up, takes photos, and tells you if you don't need anything.
Polished franchise ads dominate this category. Their reputation is high-pressure, commission-driven sales. That reputation is our opening.
You deal directly with the owner, Dustin. Not a call center, not a regional sales rep.
"We tell you what you need, not what you want to hear. We'll tell you if you don't need to spend money."
A crew that knows Georgia humidity and Georgia housing stock. First, fast, and from here.
We break everything down so you fully understand what you're paying for. In plain English.
13 crawl space, foundation & basement advertisers pulled live from the Meta Ad Library, June 2026. Click any advertiser to open its ad.
| Advertiser (click to view) | Dominant angle | Format | Read |
|---|---|---|---|
| R&R Foundation↗ | "Half your home's air comes from the crawl space" + benefit stack | Before/After | Strongest copy |
| JES (Groundworks)↗ | Symptom checklist → branded "Settle Stop System" | Video | Well structured |
| Ohio Basement (Groundworks)↗ | "Half your air" + objection handling | Video | Handles reluctance |
| RhinoLift↗ | "Break the contractor stereotype," educate, empathy | Static | Running our angle |
| Stapleton Foundation↗ | Transparency: "what needs done, what can wait" | Before/After | Soft version of us |
| BAY Crawl Space↗ | Free inspection + free photo tour, 1,500+ reviews | Video | Proven (since 2023) |
| Coastal Crawl Space↗ | "Nasty crawl space?" symptom list + free inspection | Before/After | Agency boilerplate |
| Healthy Basement↗ | Usable space / storage + financing | Video | Only one on financing |
| Attic Projects↗ | "Don't let issues overtake your home" | Video | Evergreen |
| Master Foundation↗ | Soft reassurance, "your local experts" | Video | Gentle tone |
| Paul's Basement↗ | 30 yrs, family owned, emoji-heavy | Static | Blue-collar |
| TFS Foundation↗ | Urgency: "the longer you wait, the worse it gets" | Carousel | Generic |
| Crawlspace Specialist↗ | DIY-ish, vanity number | Static | Weak |
Designer note: each link opens the live ad in Meta's Ad Library (login may be required). To browse every active ad from an advertiser, open the link then click "See all ads" on their page.
The three competitor ads that set the visual bar for our three static styles. Click to view the source ad.
RhinoLift's foundation ad says it wants to "break the contractor stereotype" with "expertise meets empathy" and "educating our customers." That's the same honest-alternative wedge. But they claim it in vague agency adjectives. They tell, they don't show.
That doesn't kill our angle. It sharpens the execution: don't say "we break the contractor stereotype." Prove it. Real owner on camera, a named no-upsell promise, real photos of your crawl space. Specific and human beats abstract and corporate every time. And no competitor in this set is running owner-UGC video, so C1 stands out twice over.
"Expertise meets empathy. Passionate about delivering excellence and precision." Anonymous. Stock. Adjective soup.
Dustin on camera: "I'll go under your house, take photos, and tell you honestly if you don't need anything." Named. Real. Specific.
Where to spend the budget and why. The top two are our clearest separation from the franchises.
"We'll tell you if you don't need anything." Owner-direct, no franchise.
Dirty, wet, sagging → clean, dry, sealed. Visual-led, minimal copy.
"Up to half the air you breathe at home comes from the crawl space." Category-proven control.
Musty smell, sagging floors, sticking doors, high humidity, pests. "Two or more? Book."
"Georgia humidity is brutal on crawl spaces. We're a local crew, not a call center."
Static ads below are fully designed and run-ready. Video concepts show storyboards plus a feed preview. Photography is AI-generated to match the comp look; swap real CSD job photos for production.
Same free-inspection offer, three creative directions to test head to head. Built to match the strongest lead-gen looks in the swipe file.



All video: vertical 9:16, captions burned in (most watch muted), face or motion in the first second.
Pull the honesty & symptom angles into the live Search campaign. Keep within STAG ad-group rules.
Compliance and brand rules pulled from the CSD marketing strategy. Hard lines.
Owner footage (C1)Dustin to camera. Phone vertical is fine. Authenticity beats polish.
B-roll libraryInspection, flashlight, photo-taking, moisture, finished encapsulation, dehumidifier, branded truck.
Before/after pairs (C4)Real CSD jobs, tagged by city. At least 2-3 strong pairs.
Tracked number / DNIConfirm Meta-specific WhatConverts number with Colleen before launch.
Landing pageDedicated /lp/ free-inspection page with form + tracked number. Not the homepage.
Lead form decisionInstant Form vs site form. Recommend site-form test first for lead quality.
Logo + brand kitSVG / high-res PNG for end cards. Confirm colors and fonts.
Budget splitLead spend on C1 + C4. C2 as control. C3 + C5 cheap tests.
Copy-paste prompts for AI image and video tools (Nano Banana, Veo, Runway, Sora). Generate B-roll and stills. Shoot the real people.
The owner must be real. C1's whole power is the actual owner on camera making the no-upsell promise. An AI-generated "owner" would be a fake face attached to an honesty pitch, which kills the angle and is a trust risk. Shoot Dustin on a phone. Authenticity beats polish.
Use AI for B-roll, environment shots, and before/after stills only. All ad text and on-screen captions are added in post, so every prompt ends with no text, no watermark. Export 9:16 for reels/stories, 1:1 or 4:5 for feed. Append the global style string to each prompt for a consistent look.
Style: photorealistic documentary photography, natural color grade, realistic lighting, true-to-life textures, shot on a full-frame camera with a wide lens, high detail, no stylization. Negative: no text, no captions, no watermark, no logos, no brand names, no distorted hands, no extra limbs, no cartoon, no illustration, no oversaturation.
A dirty, neglected residential crawl space in the American South. Bare dirt floor with torn, sagging black plastic vapor barrier, patches of standing water and damp soil, wooden floor joists overhead with dark water stains and early white mold, drooping fiberglass insulation, dim raking light from a single work lamp, cramped low-clearance view from floor level. Damp, grimy, unsettling. No people.
A fully encapsulated residential crawl space, freshly finished. Bright clean white reinforced vapor barrier covering the entire floor and walls seamlessly with neatly taped seams, a white commercial dehumidifier installed in the center with a tidy condensate line, clean wooden joists overhead, bright even LED lighting, completely dry and pristine, professional finish. Crisp, reassuring, spotless. No people.
A professional crawl space technician in a plain work shirt and a headlamp, on hands and knees under a house, holding a flashlight in one hand and a smartphone in the other, photographing a floor joist. Low-clearance crawl space, dirt floor, a hard beam of flashlight light cutting through the dark, a sense of careful inspection. Candid, documentary, trustworthy. Face turned away or in profile, plain clothing.
Close-up of a white commercial crawl space dehumidifier unit installed on the bright white encapsulated floor of a clean crawl space, a neat condensate drain line running off to the side, clean ducting, soft even light, shallow depth of field. Professional, high-quality, reassuring. No people.
Macro photograph of the underside of a wooden floor joist in a crawl space showing patchy white and grey mold growth and dark water staining, beads of condensation, slightly out-of-focus dark background, a single work light. Documentary, clinical, a little alarming. No people.
A modest single-story brick ranch home with a crawl-space foundation on a humid summer day in suburban Georgia, lush green lawn and tall pines, soft haze in the warm air, bright overcast light, a normal lived-in family home. Calm, relatable, local. No people, no readable signage.
Slow cinematic push-in toward the dark open access hatch of a residential crawl space, dust motes drifting in a single shaft of light, deep shadows, quiet and ominous, handheld documentary feel. Camera moves slowly forward into the dark. No people, no text.
Smooth slow pan across a freshly encapsulated crawl space, bright clean white vapor barrier on floor and walls, a white dehumidifier quietly running, dry and immaculate, soft even light, satisfying transformation reveal, cinematic. Camera glides left to right. No people, no text.
Cinematic shot of heat shimmer rising off a quiet suburban street on a hot, humid Southern summer day, lush green trees and pines, bright hazy sunlight, a heavy still atmosphere, slight lens compression. Locked-off or slow drift. No people, no readable signage, no text.
Macro slow-motion of water droplets and condensation forming and trickling down a black plastic vapor barrier and a damp wooden joist in a dim crawl space, glistening in a low work light, moisture catching the light. Shallow focus, slow drips. No people, no text.
Handheld documentary clip of a crawl space technician in plain workwear and a headlamp crawling under a house with a flashlight, sweeping the beam across joists and a dirt floor, pausing to photograph a problem area with a phone. Authentic, gritty, real. Face turned away or in profile. No text.
A plain white work van pulling into a suburban Georgia driveway in soft morning light, a technician in workwear stepping out and grabbing equipment from the back, relaxed small-business local feel, lush green yard. Documentary, warm. No readable text or logos on the van.
Let each concept gather enough spend before judging. Kill the weakest, scale C1 and C4 if they lead, as expected. Pipe results into LUMEN monthly reporting alongside Search + LSA.