14 · ASSET PROMPTS
Prompts to build the creative
Copy-paste prompts for AI image and video tools (Nano Banana, Veo, Runway, Sora). Generate B-roll and stills. Shoot the real people.
Read first
The owner must be real. C1's whole power is the actual owner on camera making the no-upsell promise. An AI-generated "owner" would be a fake face attached to an honesty pitch, which kills the angle and is a trust risk. Shoot Dustin on a phone. Authenticity beats polish.
Use AI for B-roll, environment shots, and before/after stills only. All ad text and on-screen captions are added in post, so every prompt ends with no text, no watermark. Export 9:16 for reels/stories, 1:1 or 4:5 for feed. Append the global style string to each prompt for a consistent look.
Style + negative
Paste at the end of each prompt below
Style: photorealistic documentary photography, natural color grade, realistic lighting, true-to-life textures, shot on a full-frame camera with a wide lens, high detail, no stylization. Negative: no text, no captions, no watermark, no logos, no brand names, no distorted hands, no extra limbs, no cartoon, no illustration, no oversaturation.
P1 · Before crawl space
C4 card 1 · 1:1
A dirty, neglected residential crawl space in the American South. Bare dirt floor with torn, sagging black plastic vapor barrier, patches of standing water and damp soil, wooden floor joists overhead with dark water stains and early white mold, drooping fiberglass insulation, dim raking light from a single work lamp, cramped low-clearance view from floor level. Damp, grimy, unsettling. No people.
P2 · After crawl space
C4 card 2 · 1:1
A fully encapsulated residential crawl space, freshly finished. Bright clean white reinforced vapor barrier covering the entire floor and walls seamlessly with neatly taped seams, a white commercial dehumidifier installed in the center with a tidy condensate line, clean wooden joists overhead, bright even LED lighting, completely dry and pristine, professional finish. Crisp, reassuring, spotless. No people.
P3 · Inspection in progress
B-roll still · 9:16
A professional crawl space technician in a plain work shirt and a headlamp, on hands and knees under a house, holding a flashlight in one hand and a smartphone in the other, photographing a floor joist. Low-clearance crawl space, dirt floor, a hard beam of flashlight light cutting through the dark, a sense of careful inspection. Candid, documentary, trustworthy. Face turned away or in profile, plain clothing.
P4 · Dehumidifier install
Equipment detail · 1:1
Close-up of a white commercial crawl space dehumidifier unit installed on the bright white encapsulated floor of a clean crawl space, a neat condensate drain line running off to the side, clean ducting, soft even light, shallow depth of field. Professional, high-quality, reassuring. No people.
P5 · Mold & moisture detail
Symptom proof · 1:1
Macro photograph of the underside of a wooden floor joist in a crawl space showing patchy white and grey mold growth and dark water staining, beads of condensation, slightly out-of-focus dark background, a single work light. Documentary, clinical, a little alarming. No people.
P6 · Georgia home exterior
Lifestyle / context · 4:5
A modest single-story brick ranch home with a crawl-space foundation on a humid summer day in suburban Georgia, lush green lawn and tall pines, soft haze in the warm air, bright overcast light, a normal lived-in family home. Calm, relatable, local. No people, no readable signage.
V1 · Crawl space push-in
C2 hook · 9:16 · 5s
Slow cinematic push-in toward the dark open access hatch of a residential crawl space, dust motes drifting in a single shaft of light, deep shadows, quiet and ominous, handheld documentary feel. Camera moves slowly forward into the dark. No people, no text.
V2 · Clean reveal pan
C2 solution · 9:16 · 6s
Smooth slow pan across a freshly encapsulated crawl space, bright clean white vapor barrier on floor and walls, a white dehumidifier quietly running, dry and immaculate, soft even light, satisfying transformation reveal, cinematic. Camera glides left to right. No people, no text.
V3 · Georgia humidity
C5 hook · 9:16 · 5s
Cinematic shot of heat shimmer rising off a quiet suburban street on a hot, humid Southern summer day, lush green trees and pines, bright hazy sunlight, a heavy still atmosphere, slight lens compression. Locked-off or slow drift. No people, no readable signage, no text.
V4 · Condensation macro
C5 problem · 9:16 · 5s
Macro slow-motion of water droplets and condensation forming and trickling down a black plastic vapor barrier and a damp wooden joist in a dim crawl space, glistening in a low work light, moisture catching the light. Shallow focus, slow drips. No people, no text.
V5 · Inspection B-roll
C1 proof · 9:16 · 6s
Handheld documentary clip of a crawl space technician in plain workwear and a headlamp crawling under a house with a flashlight, sweeping the beam across joists and a dirt floor, pausing to photograph a problem area with a phone. Authentic, gritty, real. Face turned away or in profile. No text.
V6 · Van pulls up
C5 local · 9:16 · 6s
A plain white work van pulling into a suburban Georgia driveway in soft morning light, a technician in workwear stepping out and grabbing equipment from the back, relaxed small-business local feel, lush green yard. Documentary, warm. No readable text or logos on the van.
